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Inhalt

This comprehensive series of online courses gives participants an introduction to digital marketing


Industry experts teach a full range of of the latest digital marketing skills. The course includes topics such as:

  • digital tools for effectively distributing and pricing products 
  • data-driven marketing analytics
  • various digital marketing channels
  • strategies such as online display advertising, search engine marketing, and social media marketing
  • the role of digital channels in an integrated marketing campaign

The course series includes several video courses and projects (case studies). Check out all the details on the course provider´s website now!

University of Illinois at Urbana-Champaign

Dozent: Professor Aric Rindfleisch
Bereitgestellt von: Coursera
Kurssprache: Englisch
Kosten: Ja (siehe Anbieterseite)
Level: Anfänger
Zertifikat erhältlich? (Gebühr)
Format: Online-Studium

Weitere Kurse des Fachgebiets Informatik, EDV