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Provider: Coursera
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Content

By taking this course, participants will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. Participants will be in the position to create an activity plan to bring their brand strategy to life (both externally towards consumers and internally to employees) and to define the right metrics for determining success in the implementation of their product and brand strategy.

IE Business School

Instructor: Professor Luis Rodriguez Baptista
Provided by: Coursera
Course language: English
Fees: free course
Level: beginner
Certificate available? (fee)
Format: MOOC/online course
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