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This course covers the topics Asset Management, Demand Generation, Digital Marketing and Demand Optimisation and aims to reveal the journey from long-term asset development through to short-term profit tactics and how commercial teams can align themselves throughout the organisation

ESSEC Business School

Teacher: Professor Peter O'Connor
Provided by: Coursera
Course language: English
Fees: free course
Level: intermediate
Certificate possible? (fee)
Format: MOOC/online course

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