This course covers the topics Asset Management, Demand Generation, Digital Marketing and Demand Optimisation and aims to reveal the journey from long-term asset development through to short-term profit tactics and how commercial teams can align themselves throughout the organisation
Instructor: | Professor Peter O'Connor |
Provided by: | Coursera |
Course language: | English |
Fees: | free course |
Level: | intermediate |
Certificate available? | (fee) |
Format: | MOOC/online course |
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