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This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in planning and evaluating marketing communications strategies and executions.

IE Business School

Teacher: Professor Eda Sayin
Provided by: Coursera
Course language: English
Fees: free course
Level: beginner
Certificate possible? (fee)
Format: MOOC/online course

How do you like the course 'Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more'?

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