This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula.
Instructor: | Professor Dae Ryun Chang |
Provided by: | Coursera |
Course language: | English |
Fees: | free course |
Level: | beginner |
Certificate available? | (fee) |
Format: | MOOC/online course |
How do you like the course 'International B2B (Business to Business) Marketing'?