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Provider: Coursera
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Content

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula.

Yonsei University

Instructor: Professor Dae Ryun Chang
Provided by: Coursera
Course language: English
Fees: free course
Level: beginner
Certificate available? (fee)
Format: MOOC/online course
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