This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. Both are industries whose growth have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry growth.
| Instructor: | Professor Dae Ryun Chang |
| Provided by: | Coursera |
| Course language: | English |
| Fees: | free course |
| Level: | beginner |
| Certificate available? | (fee) |
| Format: | MOOC/online course |
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