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Content

In this course, students will learn the structure of a PR campaign and the steps involved in putting it together. They will learn about the nuts and bolts of setting up objectives, developing strategy and creating tactics.

National University of Singapore

Teacher: Professor Mohan Dutta
Provided by: Coursera
Course language: English
Fees: free course
Level: intermediate
Certificate possible? (fee)
Format: MOOC/online course

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