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This MOOC gives an introduction to Digital Marketing.The online course explores how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the...
In this series of online courses (MOOCs), students learn the fundamentals of marketing, accounting, operations, and finance.
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The course shows how the complexities of sustainability issues can be integrated into marketing. It is ideally suited to both students and practitioners at many different levels...
In this online course (MOOC), Professor Robert Shiller (2013 Nobel Prize winner) gives an introduction to Financial Markets. The course includes topics such as:Efficient markets...
This online course shows how to attract hyper-targeted instagram followers, convert followers to paying customers and expand a brand using instagram.
This online course teaches how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.
This online course teaches how to develop quantitative models that leverage business data, statistical computation, and machine learning to forecast sales and marketing impact
This course will help its students to organize a strategy of identifying their perfect users and to find ways to connect with them. The participants will learn how to grow their...
This online course series explores how to integrate analytics-based marketing and strategic concepts to improve business decisions and ROMI.
This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.
This online course series teaches omni-channel marketing, marketing analytics, social media strategy and analysis, and data-driven customer-centric approaches.
This online course teaches the best approaches and practices for marketing measurement, including how to use metrics to measure success.
This online course series teaches the basics of digital marketing. The program covers all key aspects of modern digital marketing teachniques such as content marketing, social...
This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.
This online course (MOOC) explores various online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market a business.
This online course explores the fundamentals of marketing, including strategies and tools used across industries.
This online marketing course explores how to produce memorable content through quality storytelling.
This online course explores how to assess global market opportunities and challenges while developing successful global marketing strategies.
This series of 6 online courses(MOOCs) covers the concepts, tools, and techniques of digital marketing.It includes several aspects of the new digital marketing environment,...
In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and...
This online course explores the strategy and tactics of influencer marketing as a practice of engaging experts with active networks to help achieve business goals.