What is digital marketing and why is it so valuable to businesses in today’s world? Find out with Coventry University Online.
Duration
2 weeksWeekly study
3 hours
Get Started With Digital Marketing
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Explore the value of digital marketing and the challenges of digital disruption
On this course, you’ll have the opportunity to explore what digital marketing is and learn the key platforms and types of digital marketing that you can implement in your organisation today.
You’ll explore how to build a digital presence on these platforms and investigate how digital technology is impacting and reshaping marketing and business operations.
You’ll be asked to consider arguably one of the largest changes – the transition from in-person to e-customers – in detail.
Led by top digital marketing practitioners, you’ll explore the differences between e-consumer behaviour and traditional marketing consumer behaviour, as well as how to build online customer relationships.
What topics will you cover?
- Defining digital marketing, its key digital channels and various presences
- Understanding digital marketing environment from macro and micro perspectives
- The online consumers: the impact of digital technology on consumer behaviour
- The value and challenges of digital marketing for business development
When would you like to start?
Date to be announced
Add to Wishlist to be emailed when new dates are announced
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Differentiate between digital marketing and traditional marketing
- Define different digital marketing channels and presence
- Critique and analyse the opportunities and challenges which emerge from this digital disruption from macro and micro perspectives
- Evaluate the impacts of digital technology on consumer behaviour
- Reflect on the features of e-consumers in conducting online customer relationship building strategies
- Assess the value and challenges of conducting digital marketing strategies for business development
Who is the course for?
This course is designed for anyone interested in learning more about the value of digital marketing.
It may be of particular interest to business managers with a professional or personal interest in managing and implementing digital marketing that contributes to the success of their organisation.
The course is suitable for those with a background in business (corporate or private) or those with relevant work experience.
Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.
Who will you learn with?
Dr. Yiwen(Evie) Hong is a Lecturer in Marketing at Coventry University who specialises in online marketing and entrepreneurial marketing.
Learning on FutureLearn
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- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
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