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This online course teaches how to develop, manage and protect a company´s online reputation through social media including Facebook and Twitter.

After this course, participants will be able to contribute to the process of formulating pricing strategies for their own products and services, or those of their firm. This...

This online course explores the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.

This course is designed to provide participants with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer...

This online course program gives an introduction to applying Data Science to product management. It explores how to apply data science techniques, data engineering processes,...

This online course gives an introduction to markets. Among many other topics, it includes timeless concepts like compounding, discounting, annuities, effective interest rates,...

This online course explores a service-based approach to marketing and management to better serve customers.

In this online course, participants will complete a more detailed analysis of the elements of the marketing mix in order to conduct a thorough strategic analysis of marketing...

This online course gives an introduction to social media marketing. It includes the differences between major social media platforms, the importance of planning, management...

This online course teaches about advanced Islamic financial instruments, including Sukuk, which commonly refers to the Islamic equivalent of bonds, and the challenges and...

This is an introductory course on options and other financial derivatives, and their applications to risk management. It includes the Black-Scholes-Merton model and other...

This online course gives an introduction to the different digital marketing strategies and techniques that are available for businesses to use.

This online course program explores energy markets and the need for an energy transition, including the different economic approaches.

This course shows how to develop insights on navigating the innovation process from idea generation to commercialization, build knowledge on how to create strategies to bring...

This course will teach students about the way brands communicate with their audiences. They will learn about the challenges of managing a digital brand and how rich and...

This online course helps to learn how to apply the concepts of advertising and marketing to branding.

This online course explores key strategies for optimizing urban freight transport based on recent developments in market understanding, vehicle technology and cooperative ventures.

This online course gives an introduction to financial markets, including an overview of bonds, stocks, and the concept of risk and return.

This online course explores the basic building blocks of marketing as a part of the overall business strategy.

This online course program gives an introduction to marketing techniques and operations.