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This online course gives an introduction to the possibilities that exist to fund and market a film, and to create an audience for it.
This course will look at visual communication and the ways participants can be more effective with their font choices, photography, and video. They will also dive deeper into...
The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.
This online course teaches how to use social media and word of mouth to spread your message and grow your business.
This MOOC teaches how to use fundamental finance tools in both management and MBA learning contexts and understand common financial situations faced in everyday life.
In this online course, participants will gain the tools and techniques to translate a decision problem into a research question. The course also shows the consumer...
This online course teaches the basics of market structure, including key market participants and what determines a market´s development.
This online course teaches about the characteristics of U.S. mortgage-backed securities and various agencies within the market in this comprehensive overview.
This MOOC teaches common Mandarin Chinese business phrases and Chinese culture so that participants can communicate professionally in the largest market in the world.
This online course gives an introduction to the four P’s of Marketing (Product, Pricing, Promotion and Place) and forces participants to strategically analyze their product or...
This online course explores the moral limits of markets. It draws upon philosophy and contemporary moral and political controversies to consider what moral limits, if any, the...
This course will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about...
This online course teaches the principles and strategies of social media marketing via Twitter, Pinterest, Instagram, YouTube, Facebook, Google and other advertising platforms.
This online course explores the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling.
This online course explores entry and location strategies for companies in the Chinese market.
This online course (MOOC) explores how to make rational and confident supply chain decisions, by understanding how they impact the finance, market and strategy of a company.
Participants of this course will become familiar with the general structure of primary and secondary equity markets from a domestic and international perspective. Beginning with...
This online marketing course explores how to produce memorable content through quality storytelling.
This online course gives an introduction to the main basic concepts, techniques, and skills required in order to implement an effective digital marketing strategy.
This online course teaches how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.
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