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This course is designed to provide participants with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer...

This online course gives an introduction to markets. Among many other topics, it includes timeless concepts like compounding, discounting, annuities, effective interest rates,...

This online course explores a service-based approach to marketing and management to better serve customers.

In this online course, participants will complete a more detailed analysis of the elements of the marketing mix in order to conduct a thorough strategic analysis of marketing...

This online course teaches about advanced Islamic financial instruments, including Sukuk, which commonly refers to the Islamic equivalent of bonds, and the challenges and...

This is an introductory course on options and other financial derivatives, and their applications to risk management. It includes the Black-Scholes-Merton model and other...

This online course gives an introduction to the different digital marketing strategies and techniques that are available for businesses to use.

This course shows how to develop insights on navigating the innovation process from idea generation to commercialization, build knowledge on how to create strategies to bring...

This course will teach students about the way brands communicate with their audiences. They will learn about the challenges of managing a digital brand and how rich and...

This online course helps to learn how to apply the concepts of advertising and marketing to branding.

This online course explores key strategies for optimizing urban freight transport based on recent developments in market understanding, vehicle technology and cooperative ventures.

This online course gives an introduction to financial markets, including an overview of bonds, stocks, and the concept of risk and return.

This online course explores the basic building blocks of marketing as a part of the overall business strategy.

This online course explores the world of finance and wealth management. It covers topics such as asset classes, risk and return, diversification, portfolio theory, and market...

This online course explores how firms and markets function from a distinctly strategic perspective. It also covers the aspects of value creation and, importantly, of competitive...

This online course explores different aspects of intercultural management, including teams, leadership, HR management, marketing and negotiations.

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and...

This online course explores artificial intelligence, how it’s perceived today and the differences between the hype, marketing and reality of AI.

This online course explores how and why market segmentation can be used to improve business performance.

This online course explores the business of beauty, including global marketing strategies and the country of origin effect.