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This series of MOOCs explores how to leverage data and analytics to drive managerial decisions and marketing strategy.
This series of 6 online courses (MOOCs) covers the concepts, tools, and techniques of digital marketing. It includes several aspects of the new digital marketing environment,...
This online course program explores the key aspects of global procurement and sourcing, and the importance of procurement to the firm and its stakeholders. It includes topics...
This online course program gives an overview of digital advertising tactics. It includes topics such as search advertising (Google Ads), social media advertising (Facebook,...
This online course program gives an introduction to international business activities. It covers topics such as national cultures, human resources, marketing, supply chains...
This series of online courses explores the language of finance and how the flow of money relates to the most important key social issues influencing our lives and communities....
This online course program explores the core principles of digital marketing and digital strategy. It also includes topics such as digital channel planning and e-commerce...
This online course program gives an introduction to marketing analytics. It includes topics such as the basics of marketing analytics, data analytics, statistics for marketing,...
This series of online courses covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and...
This course provides an introduction to big data analytics. Students will learn how data analysts describe, predict, and inform business decisions in the specific areas of...
This series of online courses equips individual investors and money managers with the skills required to develop their own trading strategies and test them.
In this series of online courses, participants will cover the concepts and tools they need to successfully develop a marketing strategy for a business, product or service.
In order to effectively manage and operate a business, managers and leaders need to understand the market characteristics and economic environment they operate in. In this...
Participants of this series of online courses will understand how investment strategies are designed to reach financial goals in a global context. It includes developing a...
This online course series explores the major advertising platforms, including: display, video, audio, sponsored, native, social media, search and programmatic. It also shows how...
This online course program explores how to use TikTok for marketing efforts. It includes creating an effective marketing campaign on TikTok and promoting a business on TikTok...
This online course series gives an introduction to sales techniques and strategies, with a particular focus on the inbound sales and marketing strategy.
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