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Participants of this course will understand the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. They will learn how to leverage content marketing and social media as part of their SEO strategy, and how to use influence marketing to establish a website’s authority.

University of California, Davis

Teacher: Eric Enge
Provided by: Coursera
Course language: English
Fees: free course
Level: beginner
Certificate possible? (fee)
Format: MOOC/online course

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