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Content

This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management.

IE Business School

Teacher: Professor Maria Teresa Aranzabal
Provided by: Coursera
Course language: English
Fees: free course
Level: beginner
Certificate possible? (fee)
Format: MOOC/online course

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