This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management.
| Instructor: | Professor Maria Teresa Aranzabal |
| Provided by: | Coursera |
| Course language: | English |
| Fees: | free course |
| Level: | beginner |
| Certificate available? | (fee) |
| Format: | MOOC/online course |
How do you like the course 'Channel Management and Retailing'?
