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Content

This series of online courses gives learners an introduction to digital marketing


Industry experts teach a full range of of the latest digital marketing skills.


The courses include topics such as:

  • Digital tools for effectively distributing and pricing products 
  • Data-driven marketing analytics
  • Various digital marketing channels
  • Strategies such as online display advertising, search engine marketing, and social media marketing
  • The role of digital channels in an integrated marketing campaign

The course series includes several video courses and projects (case studies).

Check out all the details on the course website now!

University of Illinois at Urbana-Champaign

Teacher: Professor Aric Rindfleisch
Provided by: Coursera
Course language: English
Fees: Yes (see course website)
Level: beginner
Certificate possible? (fee)
Format: course series

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