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Dieser Online-Kurs erläutert die Grundlagen des Marketing. Enthalten sind u.a. die Analyse der Marktsituation, Formulieren von Marketingstrategien sowie Produkt-, Preis-, Distributions- und Kommunikationspolitik.


Teacher: Professor Michael Szeliga
Provided by: mooin/oncampus
Course language: German
Fees: Yes (see course website)
Level: beginner
Certificate possible? (fee)
Format: MOOC/online course

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