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This online course gives an introduction to the four P’s of Marketing (Product, Pricing, Promotion and Place) and forces participants to strategically analyze their product or service.

IE Business School

Teacher: Professor Ramon Diaz-Bernardo
Provided by: Coursera
Course language: English
Fees: free course
Level: beginner
Certificate possible? (fee)
Format: MOOC/online course

How do you like the course 'Marketing Mix Fundamentals'?

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