This online course gives an introduction to Marketing Analytics. It provides learners with exposure to essential tools including exploratory data analysis, as well as regression methods that can be used to investigate the impact of marketing activity on aggregate data.
Instructor: | Professor David Schweidel |
Provided by: | Coursera |
Course language: | English |
Fees: | free course |
Level: | intermediate |
Certificate available? | (fee) |
Format: | MOOC/online course |
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