This online course teaches the ins and outs of optimizing a website, from conducting an initial audit to presenting findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search.
| Instructor: | Rebekah May |
| Provided by: | Coursera |
| Course language: | English |
| Fees: | free course |
| Level: | beginner |
| Certificate available? | (fee) |
| Format: | MOOC/online course |
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