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The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

IE Business School

Teacher: Professor Ramon Diaz-Bernardo
Provided by: Coursera
Course language: English
Fees: free course
Level: beginner
Certificate possible? (fee)
Format: MOOC/online course

How do you like the course 'Positioning: What you need for a successful Marketing Strategy'?

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