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Content

After this course, participants will be able to contribute to the process of formulating pricing strategies for their own products and services, or those of their firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to participants´ day-to-day professional life.

IE Business School

Teacher: Professor Martin Boehm
Provided by: Coursera
Course language: English
Fees: free course
Level: beginner
Certificate possible? (fee)
Format: MOOC/online course

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