After this course, participants will be able to contribute to the process of formulating pricing strategies for their own products and services, or those of their firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to participants´ day-to-day professional life.
Instructor: | Professor Martin Boehm |
Provided by: | Coursera |
Course language: | English |
Fees: | free course |
Level: | beginner |
Certificate available? | (fee) |
Format: | MOOC/online course |
How do you like the course 'Pricing Strategy'?