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Content

New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success.

University of Rochester

Teacher: Mark Wilson
Provided by: Coursera
Course language: English
Fees: free course
Level: beginner
Certificate possible? (fee)
Format: MOOC/online course

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