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This online course will explore how to use observational tools and other techniques for idea generation and will talk about how to evaluate the good ideas from the bad.

The goal is to settle on a business idea that participants are not only passionate about but also has real market application.

Michigan State University

Teacher: Ken Szymusiak
Provided by: Coursera
Course language: English
Fees: free course
Level: beginner
Certificate possible? (fee)
Format: MOOC/online course

How do you like the course 'The Search for Great Ideas: Harnessing creativity to empower innovation.'?

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