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Ever wondered why some things become popular, and other don’t? This course explains how things catch on and by the end, students will have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on.

University of Pennsylvania

Teacher: Professor Jonah Berger
Provided by: Coursera
Course language: English
Fees: free course
Level: beginner
Certificate possible? (fee)
Format: MOOC/online course

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