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The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

This online course gives a first introduction to data analytics tools and Lean Six Sigma. No prior knowledge (data analytics or Lean Six Sigma) is required.

In this introductory, self-paced course, students will learn multiple theories of organizational behavior and apply them to actual cases of organizational change.

This series of online courses focuses on issues of Innovation, Creativity and Entrepreneurship. It leads participants through the entire process of creating a start-up from an...

This online course will introduce the basic elements and key concepts behind a professional screenplay.

This online course covers core topics in oral communication for engineers.

This online course (MOOC) discusses how to compete on the internal European market and protect brands, products or inventions. It includes legal disciplines such as Intellectual...

This course is designed to inform primary care physicians and general otolaryngologists about the differences between acute and chronic rhinosinusitis and how to distinguish and...

This online course teaches strategies to become Google Adwords Certified in just 2 days.

This online course aims to demystify the complex and conflicting messages we hear about nutrition, health and lifestyle today.

This online course teaches how to design persuasive speeches that address problems and solutions and that motivate audience members.

This online course (MOOC) explores basic concepts of sustainable faecal sludge management.

This online course teaches how to successfully pass the SWITCH 300-115 exam, the ROUTE 300-101 exam, and the TSHOOT 300-125 exam.

This course will give students a toolbox to vet their ideas and test them in the real world, whether their interest lies in solving the world’s biggest problems, creating the...

This course serves as an introduction to the scientific fields of epidemiology and biostatistics.

This online course discusses the basic concepts of microbiology. It offers an essential overview of microbes and the diseases they cause. The course also explores the structure...

This online course teaches how to draw. The course shows how to create advanced art that will stand up as professional work. It includes more than 11 hours of video lectures and...

This course is designed to give students a thorough introduction to early (pre-221 BCE) Chinese thought, its contemporary implications, and the role of religion in human...

This online lecture is an introductory exploration of documentary film theory and production, focusing on documentaries about science, engineering, and related fields.

In this online course, participants learn how to use evangelism as an effective marketing technique. The teacher was previously chief evangelist of Apple.