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The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this...

This course provides a brief introduction to game theory. The main goal is to understand the basic ideas behind the key concepts in game theory, such as equilibrium,...

This online course explores the practice of intellectual humility, including how to handle disagreements.

This online course explores how to use key finance principles to understand and measure business success and to identify and promote true value creation.

This online course explores data privacy, data protection, and privatization objectives of enterprises and organizations.

The course will explore the tone combinations that humans consider consonant or dissonant, the scales we use, and the emotions music elicits, all of which provide a rich set of...

This online course discusses modern history from a global perspective. The course includes the following topics:From the Traditional to the Modern - Commercial and Military...

This online course gives an introduction to computer hardware and operating systems.

This online course gives an introduction to neuromarketing, including tools such as web cameras, eye-tracking, and brain scanners.

This online course series gives an introduction to strategic management, global supply chain management, disruptive innovation, and sustainability for the global enterprise.

This series of online courses explores the impact of digital transformation on financial services. It includes topics such as digital competition, FinTech competitors of...

This online course explores the root causes of obesity, and how to prevent and manage weight gain.

The Arduino is an open-source computer hardware/software platform for building digital devices and interactive objects that can sense and control the physical world around them....

This online course explores the key aspects of digital transformation for companies, including strategy, core processes, and technology.The course was created by the University...

This course introduces simple and multiple regression, followed by topics of special interest to deal with model specification, endogenous variables, binary choice data, and...

This course provides a selection of individual lessons and analyses from experts on the 2020 corona virus outbreak. It includes topics such as an epidemic overview, fatality...

This course offers an introduction to numerical mathematics. The aim of this course is to equip learners with the fundamental skills needed to work in computer science.

This course covers topics like the operational principles of neuronal “life-ware” (synapses, neurons and the networks that they form), how neurons behave as computational...

This online course will help participants to quickly master the fundamentals of public speaking. The course includes topics such as:creating the right content for a speech or...