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This course provides practical proven tools for transforming an idea into a product or service that creates value for others. As students acquire these tools, they learn how to...

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

This online course (MOOC) explores how strategy can be used to protect business innovation, when no other form of protection exist (e.g. copyright, patents, or trademarks). This...

This online course program aims to provide business leaders and managers with strategies and guidelines for how best to solve the various challenges of building data science...

This MOOC teaches participants how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage.

This online marketing course explores what brands are and how they can be positioned.

This online course program from Harvard Business School Online explores topics such as entrepreneurship essentials, disruptive strategy, and innovation.

This series of online courses explores the impact of digital transformation on financial services. It includes topics such as digital competition, FinTech competitors of...

This online course from Harvard Business School Online explores the different business models that companies can use to drive change and explains why purpose-driven businesses...

This online course series gives an introduction to networking in English, including email, conversational strategies, and more.

This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...

In this introductory, self-paced course, students will learn multiple theories of organizational behavior and apply them to actual cases of organizational change.

In order to effectively manage and operate a business, managers and leaders need to understand the market characteristics and economic environment they operate in. In this...

This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...

This online course teaches how to convert products to platforms and how to generate platform innovation.

This online course program from Harvard Business School Online explores topics such as international business strategy, disruption, strategy execution, and sustainable business...

This MOOC explores how technology is influencing today’s business environment and how to develop successful strategies and business models amid uncertainty in the digital age.

In this course, students will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins....

This online course explores entry and location strategies for companies in the Chinese market.

In this series of online courses, participants will cover the concepts and tools they need to successfully develop a marketing strategy for a business, product or service.