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This online course explores the fundamentals of behavioral perspectives in marketing.
This online course gives an introduction to key brand management terminology and principles.
This course explores the emerging relationships between sustainability issues and competitive advantage. Building on the basic concepts of strategic management, this course will...
Information Technology (IT) changes the manner and scope in which businesses operate and compete. Innovations in IT have led some businesses to flourish, while others have...
This online course explores the ideas, concepts and tools managers use to make the right financial decisions.
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