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This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping students...
The central themes of this course — knowing yourself and your values, recognizing and meeting ethical challenges, using an analytical decision-making framework, identifying...
This MOOC explores the fundamental principles of trading off risk and return, portfolio optimization, and security pricing. It includes risk-return models such as the Capital...
This course teaches the general concepts of data mining along with basic methodologies and applications. Then dives into one subfield in data mining: pattern discovery. It...
This MOOC gives an introduction to Digital Marketing.The online course explores how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the...
This course explores algorithms for mining and analyzing big text data to discover interesting patterns, extract useful knowledge, and support decision making.
This course teaches how to use the cloud. It also serves as an introduction to building applications for cloud computing based on emerging OpenStack and other platforms.
This course teaches how market-based allocation systems use prices as rationing devices, encouraging or discouraging consumption and production to reach equilibrium.
This online course gives an overview of business organizations, business financing, and governmental regulation.
This course offers an introduction to the functions of individual decision-makers—both consumers and producers—within the larger economic system. Emphasis is on the nature and...
This online course teaches the accounting for equity, pensions, share-based compensation and cash flows.
This online course explores the U.S. federal tax system as it relates to individuals, employees, and sole proprietors.
This online course (MOOC) explores the forces of globalization and cross-cultural management and how a multinational organization needs relationships to various host countries.
This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.
This MOOC will explore further fundamentals regarding investments such as dividends, capital gains and taxes, fund performance and fees (part 2 of 2 MOOCs).
This course teaches data mining techniques for both structured data which conform to a clearly defined schema, and unstructured data which exist in the form of natural language...
This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...
This online course series gives an introduction to the U.S. federal taxation system as applied to individuals and businesses. The courses include tax aspects for individuals,...
This online course (MOOC) explores the right strategies for companies which plan to operate globally.
This online course (MOOC) explores creativity and the creative process, eg. for business innovations.
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