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This online course gives an introduction to Marketing Analytics. It provides learners with exposure to essential tools including exploratory data analysis, as well as regression...

This online course gives an introduction to the possibilities that exist to fund and market a film, and to create an audience for it.

This online course gives an introduction to the economics of real-world energy markets, and discusses how various policies can address the impact of rising global energy demand...

This series of 6 online courses (MOOCs) covers the concepts, tools, and techniques of digital marketing. It includes several aspects of the new digital marketing environment,...

This online course (MOOC) explores various online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market a business.

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses...

This course will look at visual communication and the ways participants can be more effective with their font choices, photography, and video. They will also dive deeper into...

In this course participants will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make...

This online course program teaches foundational data skills for marketing. This includes collecting and analyzing data, modeling marketing scenarios, and using Excel, Tableau,...

This online course explores the fundamentals of behavioral perspectives in marketing.

In this course, participants will learn how to think strategically and professionally about their career self-management. Through this course they will develop an objective,...

This online course gives an introduction to product management. It explores the roles and responsibilities of being a product manager and also includes topics such as managing a...

This online course program aims to provide a contemporary perspective of the global marketplace and evaluate the most effective brand, communication and market entry strategies.

This course will introduce students to the multidisciplinary field of consumer neuroscience and neuromarketing. It will go through to the basic concepts of the human brain, the...

In this online course, participants will complete a more detailed analysis of the elements of the marketing mix in order to conduct a thorough strategic analysis of marketing...

This series of MOOCs explores how to leverage data and analytics to drive managerial decisions and marketing strategy.

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

This course focuses on diverse and integrated markets for primary energy, and the essential considerations driving business leaders and policy makers in development of global...

This online course program gives an introduction to market research. It includes the key concepts of market research, sampling, data analysis and interpretation of results.

This online course gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. Included is an understanding of...