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This series of online courses covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and...

This online course provides a quantitative and model-based introduction to basic economic principles. The course also teaches how to apply these principles to make sense of a...

In this IMFx course you will learn, from hands-on demonstrations, how to price different types of bonds, how to calculate different measures of bond yields and how to compare...

This online course explores how to sell products, goods and services to Chinese consumers. The course discusses the behavioral characteristics of Chinese consumers as well as...

This online course gives an introduction to global financial markets, including the structure and types of capital markets, and how to identify key participants and their impact...

This online course explores entry and location strategies for companies in the Chinese market.

This course explores several key issues related to companies, investors, and the interaction between them in the capital markets.

This series of online courses covers the fundamentals of surveys as used in market research, evaluation research, social science and political research, official government...

This economics and finance course is an introductory survey of risk management concepts and techniques. Learners will review the role of risk regulation in financial markets,...

This MOOC teaches how to use fundamental finance tools in both management and MBA learning contexts and understand common financial situations faced in everyday life.

This online course explores the intersection of Branding and Customer Experience. It aims to get the students to think about what the operational implications of their branding...

This online course teaches how to create a Twitter marketing system, build relationships with Twitter followers, and convert engaged Twitter followers to business leads.

This online course teaches how to develop quantitative models that leverage business data, statistical computation, and machine learning to forecast sales and marketing impact

This fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - teaches how marketers are successfully navigating today's media landscape...

This online course gives an introduction to key brand management terminology and principles.

This online course gives a first introduction to social media marketing. The course is offered by Facebook.

This online course explains the fundamentals of marketing on Youtube.

This online course is an introduction to the tools and methodology used for customer insights data collection for product development. It is suitable for beginners and no prior...

This online course teaches how to profitably re-engage with abandoning website visitors to get them to come back to a site at the right time and with the right message.

This course will give a detailed introduction to digital marketing.