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This course will help its students to organize a strategy of identifying their perfect users and to find ways to connect with them. The participants will learn how to grow their...

This online course explores how to drive social media engagement by linking strategy and tactics and measuring results.

Predictive analytics is emerging as a competitive strategy across many business sectors and can set apart high performing companies. It aims to predict the probability of the...

In this series of online courses (MOOCs), students learn the fundamentals of marketing, accounting, operations, and finance.

This course teaches to match markets to social strategies to profitably grow a business. It focuses on social media tools and platforms to design, manage, and optimize social...

This online course looks at the two most fundamental aspects of the oil and gas industry, its operations and markets, each of which is addressed as a separate module in the...

This online course gives an introduction to product management. It explores the roles and responsibilities of being a product manager and also includes topics such as managing a...

This online course (MOOC) explores various online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market a business.

This online course explores global trends, their effects on consumer and labor markets, financial systems, and the business world. It includes aspects such as demographics,...

This online course explores a ten-step process to data-driven market segmentation analysis.

This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...

This online course teaches the basics of market structure, including key market participants and what determines a market´s development.

This online course teaches the principles and strategies of social media marketing via Twitter, Pinterest, Instagram, YouTube, Facebook, Google and other advertising platforms.

This online course explores how to work with customers, media channels, and the changing marketing landscape.

This online course gives an introduction to the generation and transmission of electricity. It also explores the electric industry’s core activities.

This online course helps to learn how to apply the concepts of advertising and marketing to branding.

This online course explores both the benefits and limitations of relying on social media data compared to traditional methods of marketing research.

In this online course, participants learn how to use evangelism as an effective marketing technique. The teacher was previously chief evangelist of Apple.

This is an introductory course on options and other financial derivatives, and their applications to risk management. It includes the Black-Scholes-Merton model and other...

This online course teaches how to use Snapchat to generate high quality leads and traffic.