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In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and...
This course will provide learners with a systematic general framework for analyzing persuasive influence situations, identifying different challenges faced by persuaders and...
The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...
This online course explores the works of Martin Luther. It discusses the history of some ideas that have been hugely influential in the modern west and that were taken out to...
This online course explores some great options for managing important content once it's been created. Participants will look at media platforms and how best to tell an...
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