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This online course program explores the key aspects of global procurement and sourcing, and the importance of procurement to the firm and its stakeholders. It includes topics...

This online course program explores the core principles of digital marketing and digital strategy. It also includes topics such as digital channel planning and e-commerce...

This online course program explores the interconnectedness of the global capital markets with a practical emphasis on trading. It also shows how to trade assets such as options,...

This online course series explores strategies and tools to do business in China. The courses include aspects such as selling to Chinese customers as well as entry and location...

In this series of online courses, participants will gain a firm understanding of corporate finance. The courses include accounting principles and financial analysis, how value...

This series of online courses will delve into the marketing mix and the skill-set needed to implement successful marketing strategies.

This online course series explores the major advertising platforms, including: display, video, audio, sponsored, native, social media, search and programmatic. It also shows how...

This online course program gives an introduction to international business activities. It covers topics such as national cultures, human resources, marketing, supply chains...

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses...

This online course series gives an introduction to sales techniques and strategies, with a particular focus on the inbound sales and marketing strategy.

This online course program gives an introduction to marketing analytics. It includes topics such as the basics of marketing analytics, data analytics, statistics for marketing,...

This online course program gives an introduction to online marketing. It includes topics such as digital marketing plans, online marketing strategies, and testing and analytics...

This series of online courses covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and...

This series of online courses gives an introduction to market research. In includes several video courses on topics such as qualitative and quantitative research. It also shows...

This online course program gives an introduction to digital marketing and e-commerce. It explains the foundations of digital marketing and e-commerce and shows how to attract...

This online course program gives an introduction to market research. It includes the key concepts of market research, sampling, data analysis and interpretation of results.

This course provides an introduction to big data analytics. Students will learn how data analysts describe, predict, and inform business decisions in the specific areas of...

Participants of this series of online courses will understand how investment strategies are designed to reach financial goals in a global context. It includes developing a...

This online course program explores how to use TikTok for marketing efforts. It includes creating an effective marketing campaign on TikTok and promoting a business on TikTok...

In this series of online courses (MOOCs), students learn the fundamentals of marketing, accounting, operations, and finance.