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This online course gives an introduction to key brand management terminology and principles.

This MOOC teaches participants how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage.

This online course explores the fundamentals of behavioral perspectives in marketing.

This online course teaches how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.

Predictive analytics is emerging as a competitive strategy across many business sectors and can set apart high performing companies. It aims to predict the probability of the...

This online course teaches to identify, understand and learn the basics of marketing management theories with real-world business scenarios.

This online course helps in demystifying the role of banking and financial markets in any country, the products and services they offer and the underlying market mechanisms.

Participants of this course will become familiar with the general structure of primary and secondary equity markets from a domestic and international perspective. Beginning with...

This online course series teaches the essentials of managing a successful business including accounting, finance, marketing, operations, people management and strategy.