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In this series of online courses, participants will cover the concepts and tools they need to successfully develop a marketing strategy for a business, product or service.

In this course, the context is hosting an event and finding an appropriate venue for it. Participants will learn language and strategies for successful negotiations culminating...

This online course explores strategies for driving business success in the new digital economy.

This MOOC teaches participants how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage.

This MOOC explores key marketing concepts to implement customer acquisition strategies to find the right customers and grow a business.

This course shows how to develop insights on navigating the innovation process from idea generation to commercialization, build knowledge on how to create strategies to bring...

In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...

This online course explores the strategy and tactics of influencer marketing as a practice of engaging experts with active networks to help achieve business goals.

In order to effectively manage and operate a business, managers and leaders need to understand the market characteristics and economic environment they operate in. In this...

This course covers how to pay employees. It begins by asking: "What kind of a person do I need to attract, retain, and motivate for my business to succeed?" From here, it will...

Participants of this online course will be able to account for the broader context and the possible convergence of long-term trends, and thus be able to develop a long-term,...

This online course gives an introduction to corporate strategy. It discusses the activities of companies across multiple businesses, including diversification and divestiture...

This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...

This online course explores the concepts and frameworks needed to ensure that an organisation can adapt to a shifting business environment.

This online course gives an introduction to strategic foresight, its main methods and tools and their application in public and private organisations. It aims to show how to get...

This interactive course provides potential entrepreneurs with the knowledge of succeeding in an entrepreneurial opportunity. Topics include: how creativity, opportunity and...

This online course explores the business of beauty, including global marketing strategies and the country of origin effect.

In this introductory, self-paced course, students will learn multiple theories of organizational behavior and apply them to actual cases of organizational change.

This online course from Harvard Business School Online aims to explore the skills and techniques to develop executive-level strategy, organize for innovation, and discover...

This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.