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This online course gives an introduction to the main basic concepts, techniques, and skills required in order to implement an effective digital marketing strategy.

This online course explores the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.

This online course series teaches core business skills in financial accounting, statistics, marketing, finance and strategy.

This online course will explore how to use observational tools and other techniques for idea generation and will talk about how to evaluate the good ideas from the bad. The goal...

This course shows learners how understanding and targeting their market can help their business stand out from the crowd.

This is an introductory course on options and other financial derivatives, and their applications to risk management. It includes the Black-Scholes-Merton model and other...

This online marketing course explores how to produce memorable content through quality storytelling.

This online lecture series explores new technologies that are disrupting the financial services industry, including AI, deep learning, blockchain technology and open APIs. The...

This online course teaches how to assess the challenges and key opportunities of the globalized market economy.

This online course teaches how to develop, manage and protect a company´s online reputation through social media including Facebook and Twitter.

This online course gives an introduction to global financial markets, including the structure and types of capital markets, and how to identify key participants and their impact...

This online course program teaches foundational data skills for marketing. This includes collecting and analyzing data, modeling marketing scenarios, and using Excel, Tableau,...

This online course gives an introduction to localization, i.e. translating and adapting a product or service to a particular language, culture, and geographic market.

This online course program explores the key aspects of global procurement and sourcing, and the importance of procurement to the firm and its stakeholders. It includes topics...

This series of online courses gives an introduction to business. Participants can learn fundamental management, communication and decision-making skills. The courses include...

This online course series explores the key concepts and practical skills needed in marketing in the digital age. It includes topics such as marketing through digital channels,...

This introductory economics course offers a thorough view of markets, including their strengths and failures. Participants will learn how to view markets from an economist’s...

In this economics and finance course, students will learn how the decisions made by economic agents are represented in the market as demand and supply of commodities. They will...

This course will introduce students to the multidisciplinary field of consumer neuroscience and neuromarketing. It will go through to the basic concepts of the human brain, the...

This online marketing course explores what brands are and how they can be positioned.