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In this course, students will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins....

This online marketing course explores what brands are and how they can be positioned.

This series of online courses equips individual investors and money managers with the skills required to develop their own trading strategies and test them.

This course teaches to match markets to social strategies to profitably grow a business. It focuses on social media tools and platforms to design, manage, and optimize social...

After this course, participants will be able to contribute to the process of formulating pricing strategies for their own products and services, or those of their firm. This...

This course focuses on the common growth challenges faced by existing private businesses when they attempt to grow substantially.

This online course program explores how current technologies are changing industry and how to create a strategy to transform a business. It also covers the three technologies...

This online course program explores the fundamentals of AI and Machine Learning in a business context (no prior experience required). The courses explain the basics of AI and...

This course provides practical proven tools for transforming an idea into a product or service that creates value for others. As students acquire these tools, they learn how to...

This series of online courses explores the fundamental theories and concepts of strategy and organization. The courses cover basic and advanced competitive strategy as well as...

This online course explores how to achieve business and career success, managers must manage risk (the Law Pillar) and create value (the Strategy Pillar) in a responsible manner...

This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...

In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- students will discuss the challenges of strategy...

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

This series of online courses will delve into the marketing mix and the skill-set needed to implement successful marketing strategies.

The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is...

This course provides an introduction of the fundamental principles of the role of accounting. Course topics include the role and different types of costing systems, analyses...

This online course (MOOC) explores the right strategies for companies which plan to operate globally.

This online course will help participants to determine growth strategies and how one can scale or replicate business plans internationally in order to reach a larger number of...

This online course program gives an introduction to cybersecurity concepts and how they apply to a business environment. It also covers threat mitigation strategies from an...