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This course focuses on diverse and integrated markets for primary energy, and the essential considerations driving business leaders and policy makers in development of global...
This online course will help to learn how companies decide on how much debt to take, and whether to raise capital from markets or from banks.
This online course explores the economics of artificial intelligence (AI) and the implications for economic growth and labor markets.
In this series of online courses (MOOCs), students learn the fundamentals of marketing, accounting, operations, and finance.
The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. It will cover a variety of business strategy topics...
This MOOC enhances some key skills that international participants will need for a successful transition from studies to employment. The course will teach about the German job...
This is an introductory course on options and other financial derivatives, and their applications to risk management. It includes the Black-Scholes-Merton model and other...
This online course explores how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign.
This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then...
This online course focuses on techniques that are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques...
In this series of online courses, participants will gain a firm understanding of corporate finance. The courses include accounting principles and financial analysis, how value...
This fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - teaches how marketers are successfully navigating today's media landscape...
This online course program gives an introduction to market research. It includes the key concepts of market research, sampling, data analysis and interpretation of results.
This online course teaches how to develop quantitative models that leverage business data, statistical computation, and machine learning to forecast sales and marketing impact
This online course program gives an introduction to digital marketing. It starts with the fundamentals of digital marketing and also includes topics such as SEO and SEM,...
This online course gives an introduction to content marketing. It explores topics like audience, formats, and content idea generation.
This online course gives an introduction to markets. Among many other topics, it includes timeless concepts like compounding, discounting, annuities, effective interest rates,...
This online course series gives an introduction to sales techniques and strategies, with a particular focus on the inbound sales and marketing strategy.
This online course explores how to work with customers, media channels, and the changing marketing landscape.
This online course (MOOC) explores the marketing and sales efforts needed for technology based companies.
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