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This online marketing course explores what brands are and how they can be positioned.
This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and...
In this IMFx course you will learn, from hands-on demonstrations, how to price different types of bonds, how to calculate different measures of bond yields and how to compare...
This online course gives an introduction to the economics of real-world energy markets, and discusses how various policies can address the impact of rising global energy demand...
Ever wondered why some things become popular, and other don’t? This course explains how things catch on and by the end, students will have a better understanding of how to craft...
This online course explains blockchain and distributed ledger technologies and explores some potential applications.
This online course will help to learn how companies decide on how much debt to take, and whether to raise capital from markets or from banks.
This online course gives an introduction to the four P’s of Marketing (Product, Pricing, Promotion and Place) and forces participants to strategically analyze their product or...
This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.
This online course helps in demystifying the role of banking and financial markets in any country, the products and services they offer and the underlying market mechanisms.
This online course teaches how to redesign and rank a real live client local business website on the 1st page of Google.
The course invites students to examine the interconnectedness of modern life through an exploration of fundamental questions about how our social, economic, and technological...
This online course gives an introduction to localization, i.e. translating and adapting a product or service to a particular language, culture, and geographic market.
This online course explores the intersection of Branding and Customer Experience. It aims to get the students to think about what the operational implications of their branding...
This online course gives an overview of blockchain technology, including the technical underpinnings and the dynamics of the cryptocurrency markets.
This online course teaches how to use social media and word of mouth to spread your message and grow your business.
This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be...
This online course teaches various methods of building a robust back testing system for trading strategies.
This online course explores the economics of artificial intelligence (AI) and the implications for economic growth and labor markets.
This online course explores the moral limits of markets. It draws upon philosophy and contemporary moral and political controversies to consider what moral limits, if any, the...
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