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This online course explores how to assess global market opportunities and challenges while developing successful global marketing strategies.

Participants of this course will understand the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. They will...

This online course will help to learn how companies decide on how much debt to take, and whether to raise capital from markets or from banks.

This course begins by further exploring firm behavior in imperfectly competitive market settings: how firms with monopoly power can increase profits through price...

This online course teaches about the critical role of the private sector and the use of finance to fund the Sustantainable Development Goals (SDGs) of the World Bank Group.

This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.

This online course explores the moral limits of markets. It draws upon philosophy and contemporary moral and political controversies to consider what moral limits, if any, the...

This online marketing course explores how to produce memorable content through quality storytelling.

This MOOC gives an introduction to Digital Marketing.The online course explores how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the...

This online course gives an introduction to the main basic concepts, techniques, and skills required in order to implement an effective digital marketing strategy.

This online course explores how to design a marketing campaign, create brand excitement and attract engaged customers.

This online course gives an introduction to search engine optimisation (SEO), and provides learners with an in-depth understanding of link building for SEO.

This course covers the topics Asset Management, Demand Generation, Digital Marketing and Demand Optimisation and aims to reveal the journey from long-term asset development...

This online course gives an introduction to global financial markets, including the structure and types of capital markets, and how to identify key participants and their impact...

In this course, students will learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and...

This online course teaches about advanced Islamic financial instruments, including Sukuk, which commonly refers to the Islamic equivalent of bonds, and the challenges and...

This online course explores how to create creative advertising campaigns.

This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and...

This online course gives an introduction to localization, i.e. translating and adapting a product or service to a particular language, culture, and geographic market.