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This online course gives an introduction to the economics of real-world energy markets, and discusses how various policies can address the impact of rising global energy demand...

In this online course, participants will complete a more detailed analysis of the elements of the marketing mix in order to conduct a thorough strategic analysis of marketing...

This online course focuses on pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances.

This online course explores key strategies for optimizing urban freight transport based on recent developments in market understanding, vehicle technology and cooperative ventures.

This online course focuses on techniques that are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques...

This online course gives an introduction to regulation of financial markets and institutions relevant for fintech entrepreneurs in emerging markets using case studies from China...

This online course helps to learn how to apply the concepts of advertising and marketing to branding.

This course explores several key issues related to companies, investors, and the interaction between them in the capital markets.

This online course explores the business of beauty, including global marketing strategies and the country of origin effect.

This course is designed to provide participants with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer...

This course will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about...

This course will equip students with concepts and tools to build operations in a way that not only supports their competitive strategy, but also allows them to create new...

This online course explores the structure and tradability of Sukuk and the development and role of Islamic money markets.

This online course explores how to sell products, goods and services to Chinese consumers. The course discusses the behavioral characteristics of Chinese consumers as well as...

This online course explores the economics of artificial intelligence (AI) and the implications for economic growth and labor markets.

This is not a standard business course on writing job applications and practicing interview techniques. Students will learn how to unlock their personal and professional...

This online course explores how to measure, manage and analyze customer data to make effective marketing decisions.

This online course gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. Included is an understanding of...

This online course teaches Business English in a marketing and sales context.

Ever wondered why some things become popular, and other don’t? This course explains how things catch on and by the end, students will have a better understanding of how to craft...