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In this second course in the Social Marketing Specialization - "The Importance of Listening" - students will go deep into the Big Data of social and gain a more complete picture...

This online course gives an introduction to content marketing. It explores topics like ideas, design, and copywriting.

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This online course explores entry and location strategies for companies in the Chinese market.

This MOOC teaches common Mandarin Chinese business phrases and Chinese culture so that participants can communicate professionally in the largest market in the world.

This course teaches how to take scattered data and organize it into groups for use in many applications, such as market analysis and biomedical data analysis, or as a...

This online course explores how to create creative advertising campaigns.

This online course helps in demystifying the role of banking and financial markets in any country, the products and services they offer and the underlying market mechanisms.

This online course explains blockchain and distributed ledger technologies and explores some potential applications.

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and...

This online course teaches outdoor and nature photography, including photo opportunities for marketable imagery.

This online course introduces learners to the science of business analytics with applications in a marketing context.

This online course examines the process by which marketing builds on a thorough understanding of buyer behavior to create value. Participants will learn the major elements of...

This online course explores how firms and markets function from a distinctly strategic perspective. It also covers the aspects of value creation and, importantly, of competitive...

This course introduces students to the real world challenges of implementing machine learning based trading strategies including the algorithmic steps from information gathering...

This online course gives an introduction to the different digital marketing strategies and techniques that are available for businesses to use.

This online course explores key strategies for optimizing urban freight transport based on recent developments in market understanding, vehicle technology and cooperative ventures.

This online course explores how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign.

This is not a standard business course on writing job applications and practicing interview techniques. Students will learn how to unlock their personal and professional...

In this business and management course, students will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce...