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This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping students...

This online course series explores different aspects of digital and social media analytics. The online program covers topics such as analyzing data coming from social and...

This course shows learners how understanding and targeting their market can help their business stand out from the crowd.

This course attempts to explain the role and the importance of the financial system in the global economy. The course also gives a picture of the kind of thinking and analysis...

In this online course, participants learn how to use evangelism as an effective marketing technique. The teacher was previously chief evangelist of Apple.

This online course program explores the key aspects of global procurement and sourcing, and the importance of procurement to the firm and its stakeholders. It includes topics...

This online course gives an introduction to SQL and MySQL and shows how to use it for business analysis, marketing, and other data driven use cases.

This online course gives an introduction to the structure and trading conventions of the foreign exchange markets.

In this series of online courses, participants will gain a firm understanding of corporate finance. The courses include accounting principles and financial analysis, how value...

This online course gives an introduction to content marketing. It explores topics like audience, formats, and content idea generation.

This course will give a detailed introduction to digital marketing.

This online course explores the intersection of Branding and Customer Experience. It aims to get the students to think about what the operational implications of their branding...

This online course helps to gain in-depth knowledge of the U.S. MBS market and learn about basic features of agency and non-agency CMOs as well as important types of tranches.

This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

This course explores several key issues related to companies, investors, and the interaction between them in the capital markets.

This online course helps to learn how to apply the concepts of advertising and marketing to branding.

This online course gives an introduction to Facebook Ads and Facebook marketing.

This online course explores both the benefits and limitations of relying on social media data compared to traditional methods of marketing research.

This course teaches how to take scattered data and organize it into groups for use in many applications, such as market analysis and biomedical data analysis, or as a...

This online course explores the strategy and tactics of influencer marketing as a practice of engaging experts with active networks to help achieve business goals.