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This series of online courses gives an introduction to business. Participants can learn fundamental management, communication and decision-making skills. The courses include...

Predictive analytics is emerging as a competitive strategy across many business sectors and can set apart high performing companies. It aims to predict the probability of the...

This series of online courses explores the language of finance and how the flow of money relates to the most important key social issues influencing our lives and communities....

This online course will help to learn how companies decide on how much debt to take, and whether to raise capital from markets or from banks.

This online course teaches how to profitably re-engage with abandoning website visitors to get them to come back to a site at the right time and with the right message.

This online course examines the process by which marketing builds on a thorough understanding of buyer behavior to create value. Participants will learn the major elements of...

This series of online courses gives a comprehensive introduction to public library management. It includes topics such as personnel management, budgeting and finance,...

Ever wondered why some things become popular, and other don’t? This course explains how things catch on and by the end, students will have a better understanding of how to craft...

This online course gives an introduction to digital advertising (search, banner, social media, and more).

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This online course gives a first introduction to social media marketing. The course is offered by Facebook.

This online course explores how to work with customers, media channels, and the changing marketing landscape.

This series of online courses covers the fundamentals of surveys as used in market research, evaluation research, social science and political research, official government...

This online course explores the basics of influencer marketing and how to create branded content with influencers.

This online course teaches how to develop, manage and protect a company´s online reputation through social media including Facebook and Twitter.

This online course teaches how to assess the challenges and key opportunities of the globalized market economy.

This online course gives an introduction to affiliate marketing, including effective promotional strategies with ads or organic traffic.

This online course teaches to identify, understand and learn the basics of marketing management theories with real-world business scenarios.

This course addresses how firms can most effectively convert inputs into final output and then covers determining the best price-output combination for a firm and how this...

This series of 6 online courses (MOOCs) covers the concepts, tools, and techniques of digital marketing. It includes several aspects of the new digital marketing environment,...