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This course will introduce students to the multidisciplinary field of consumer neuroscience and neuromarketing. It will go through to the basic concepts of the human brain, the...

This MOOC teaches participants how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage.

This online course explores how to create creative advertising campaigns.

This online course gives an introduction to digital advertising (search, banner, social media, and more).

This online course explores both the benefits and limitations of relying on social media data compared to traditional methods of marketing research.

This online course gives an introduction to the structure and trading conventions of the foreign exchange markets.

This online course explores the economics of artificial intelligence (AI) and the implications for economic growth and labor markets.

This online course gives an introduction to the main basic concepts, techniques, and skills required in order to implement an effective digital marketing strategy.

This course will look at visual communication and the ways participants can be more effective with their font choices, photography, and video. They will also dive deeper into...

This online course gives an introduction to regulation of financial markets and institutions relevant for fintech entrepreneurs in emerging markets using case studies from China...

In this online course, participants learn how to use evangelism as an effective marketing technique. The teacher was previously chief evangelist of Apple.

This course offers an introduction to the functions of individual decision-makers—both consumers and producers—within the larger economic system. Emphasis is on the nature and...

In this course participants will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make...

This online course program aims to provide a contemporary perspective of the global marketplace and evaluate the most effective brand, communication and market entry strategies.

Lernen Sie, welche Möglichkeiten Ihnen Social Media-Marketing bietet und wie und wo Sie am besten damit starten.

Dieser Online-Kurs gibt eine Einführung ins Marketing.

Dieser Online-Kurs erläutert die Grundlagen zum Aufbau einer Nischen-Website und deren Vermarktung über Affiliate-Programme.

Lernen Sie, was Online-Marketing bedeutet und wie Sie es einsetzen: Von der Firmen-Website über Social Media-Marketing bis zu SEO und Web-Analytics.

Dieser Online-Kurs trainiert die Teilnehmer im Marketing. Enthalten sind unter anderem die Grundlagen des strategischen und operativen Marketings sowie der Marktforschung.

Diese Online-Vorlesung gibt eine umfassende Einführung in die Betriebswirtschaftslehre. Sie startet mit den Themen Marketing, Materialwirtschaft und Produktion. Weitere Themen...