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This online course program explores energy markets and the need for an energy transition, including the different economic approaches.
This course will teach students about the way brands communicate with their audiences. They will learn about the challenges of managing a digital brand and how rich and...
This online course helps to learn how to apply the concepts of advertising and marketing to branding.
This online course explores key strategies for optimizing urban freight transport based on recent developments in market understanding, vehicle technology and cooperative ventures.
This online course explores the basic building blocks of marketing as a part of the overall business strategy.
This online course program gives an introduction to marketing techniques and operations.
This online course explores the risks and opportunities that climate change presents to financial markets. It includes opinions from a range of investment industry leaders and...
This online course explores a ten-step process to data-driven market segmentation analysis.
This online course explores how to drive social media engagement by linking strategy and tactics and measuring results.
This online course explores the European energy market and the economic principles behind it.
The course invites students to examine the interconnectedness of modern life through an exploration of fundamental questions about how our social, economic, and technological...
Predictive analytics is emerging as a competitive strategy across many business sectors and can set apart high performing companies. It aims to predict the probability of the...
This introductory economics course offers a thorough view of markets, including their strengths and failures. Participants will learn how to view markets from an economist’s...
This economics and finance course is an introductory survey of risk management concepts and techniques. Learners will review the role of risk regulation in financial markets,...
This online course series teaches core business skills in financial accounting, statistics, marketing, finance and strategy.
Dieser Online-Kurs (MOOC) gibt eine Einführung in die Grundlagen des Marketing. Der Dozent ist Professor am Lehrstuhl für Marketing der RWTH Aachen.
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