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This course will provide learners with a systematic general framework for analyzing persuasive influence situations, identifying different challenges faced by persuaders and...
This online course explores some great options for managing important content once it's been created. Participants will look at media platforms and how best to tell an...
This course teaches students how to engage with end users, effectively frame problems, identify potential solutions, and build prototypes to test assumptions and learn what...
In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...
In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and...
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