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This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.

This course shows participants how to put the agile culture into practice across concept testing, usability testing, functional testing, and ongoing feature validation.

This online course (MOOC) was set up for current product or general managers interested in today's modern product management methods, for example in a digital environment.

This course focuses on the common human resource ("people") challenges faced by existing private businesses when they attempt to grow substantially

This online course explores the fundamentals of financial accounting, including balance sheet, income statement and cash flows.

This short online course explores how to handle IT projects within organizations with the use of design thinking, lean startup, and agile methods.

This course is a unique and exciting introduction to the genre and craft of historical fiction, for curious students, aspiring authors--anyone with a passion for the past.

This course covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, students will...

This online course gives an introduction to design thinking (a human-centered approach to problem solving) for non-profit or social organizations.

This online course explores how artificial intelligence drives digital transformation in marketing. It examines three key forces that enable AI in marketing strategies...

This course shows how to organize and implement a successful strategy setting process, how to conduct strategy research, how to ensure that annual planning and budgeting support...

This course will explore the Presidency, assassination, and lasting legacy of President John F. Kennedy. Students will learn how JFK’s life, administration, and tragic death...

This online course explores the economics of artificial intelligence (AI) and the implications for economic growth and labor markets.

This series of online courses (MOOCs) explores professional pricing strategies to increase price realization and maximize profits. The courses were developed together with the...

This online course (MOOC) discusses modern history from a global perspective starting in 1910.The course includes the following topics:Crackup (1905-1917)New Orders Emerge...

In this series of online courses, participants will gain an understanding and appreciation of the principles and practice of agile management. They will learn to coordinate all...

This online course (MOOC) gives an easy introduction to physics in the context of everyday objects.Examples considered include skating, falling balls, wheels and bumper cars....

This course will discuss the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys...

This online course explores the importance of prevention and risk reduction in decreasing cancer occurrences.

In this course, students will learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and...